Executive Master in Strategic Finance and Business Leadership

Course Title:  Business Innovation - New Product Design

Course ID:   260202 0101 888Proj

Course Dates :          02/02/2026            Course Duration :   5   Studying Day/s  Course Location: London,   United Kingdom

Language:  Bilingual

Course Category:  Professional and CPD Training Programs

Course Category:          Business Decision Making Organisational Effectiveness Performance Management Professional Practice & Standards Strategic Management 

Course Certified By:

  Projacs Academy & LondonUni - Executive Management Training


* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued:  From London, United Kingdom


Course Fees: 

VAT may vary depending on the country where the course or workshop is held.

Date has passed please contact us Sales@e-s-hub.com

Date has passed please contact us Sales@e-s-hub.com

Course outlines

Course

 Business Innovation - New Product Design

Outlines

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

In the globalized world of construction, effective communication is key to successful project management, safety compliance, and teamwork.
"English for Construction" is a comprehensive 5-day course designed to enhance the English language skills of professionals in the construction industry.
This course focuses on the specific vocabulary, phrases, and communication techniques essential for various roles within construction projects, ensuring that participants can interact confidently and competently in English-speaking environments.
This structured agenda ensures that participants not only learn the essential English language skills needed in construction but also apply them through practical exercises and real-world scenarios, ultimately enhancing their ability to perform effectively in their professional roles.

Objectives

Objectives
Apply a structured product design process that transforms customer needs into commercially viable products.
Conduct customer research and market analysis to define product requirements and prioritise features.
Develop and evaluate product concepts using prototyping, testing, and customer validation techniques.
Assess technical feasibility, commercial viability, and market risks before product launch.
Prepare a go-to-market plan with product positioning, pricing considerations, launch activities, and performance measures.

Who Should Attend?

Who Should Attend
Product managers and product owners responsible for new product development.
Research and development (R&D) managers and engineers.
Innovation managers and new product development teams.
Marketing managers involved in product strategy and product launches.
Entrepreneurs, founders, and project managers developing new products or services.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Course Outlines

Week 1
Day 1 – Foundations of New Product Design

1. Introduction to Product Design
- Product development lifecycle
- Principles of customer-centred design
- Innovation and competitive advantage

2. Understanding Customer Needs
- Customer research techniques
- Identifying customer pain points
- Analysing customer expectations

3. Market Opportunity Analysis
- Market segmentation
- Competitor analysis
- Identifying product opportunities

Day 2 – Product Concept Development

1. Idea Generation
- Creative thinking techniques
- Product ideation methods
- Selecting promising concepts

2. Defining Product Requirements
- Functional requirements
- Customer requirements
- Product specifications

3. Value Proposition Design
- Creating customer value
- Product differentiation
- Competitive positioning

Day 3 – Prototyping and Product Validation

1. Prototype Development
- Low-fidelity prototypes
- Minimum Viable Product (MVP)
- Prototype testing methods

2. Customer Validation
- Gathering customer feedback
- Validating product assumptions
- Refining product concepts

3. Feasibility Assessment
- Technical feasibility
- Operational feasibility
- Commercial feasibility

Day 4 – Product Planning and Risk Management

1. Product Development Planning
- Development roadmaps
- Resource planning
- Project scheduling

2. Product Risk Assessment
- Identifying development risks
- Market risk analysis
- Risk mitigation strategies

3. Product Performance Measures
- Product success criteria
- Product KPIs
- Monitoring development progress

Day 5 – Go-to-Market Planning

1. Product Launch Strategy
- Market entry planning
- Pricing considerations
- Distribution channels

2. Marketing and Commercial Planning
- Product positioning
- Launch communications
- Sales enablement

3. Product Design Workshop
- Presenting product concepts
- Developing implementation plans
- Review, feedback and action planning